// ALPHA RIG · WHO WE ARE
OUR STORY
Built from scratch. Rooted in Durg. Reaching everywhere.
// FOUNDER & DIRECTOR
ANUPAM KUSHWAHA
Alpha Rig started in 2022 with one desk, one soldering iron, and a genuine frustration — Chhattisgarh had no serious custom PC culture to speak of. Anupam Kushwaha had spent years watching enthusiasts in his city overpay for mediocre builds or settle for off-the-shelf machines that never matched their vision.
So he built one. Then another. Word spread the way it does in a tight-knit city — person to person, over chai and benchmark scores. By mid-2022, Alpha Rig had its first real workshop and a waitlist. Not because of ads or influencers, but because the machines genuinely performed.
The mission has never changed: bring world-class PC culture to the heart of India. Not just builds — events, content, community, honest reviews, and a space where hardware obsession is understood and respected. Alpha Rig is still growing, still bootstrapped, and still built entirely from Durg.
// WHAT DRIVES US
WHY WE EXIST
NO FAKE BUILDS
Every machine we build is real, bench-tested, and fully documented before handover. No inflated part costs, no hidden margins, no shortcuts. You see exactly what goes in and why.
COMMUNITY FIRST
Free build advice, honest GPU reviews, real esports events open to anyone. We exist to grow a culture, not just close sales. The community made Alpha Rig — everything we do is for them.
INDIA'S PC CULTURE
Born in Durg, Chhattisgarh. We believe world-class hardware culture belongs everywhere — not just metros. We're building a scene that every city in India can eventually call its own.
// WHAT WE DO
THE RIG UNIVERSE
// LET'S BUILD TOGETHER
JOIN THE RIG
Whether you want a custom build, a partnership, a collab, or just want to talk hardware — we're always reachable. No automated replies. Real humans who care about this stuff.